Behind the Numbers: an EMARKETER Podcast
Reimagining Retail: The Unofficial Most Interesting Retailers List (March)
Mar 26, 2025
In this engaging discussion, Sky Canaves, an insightful analyst known for her keen commentary on retail trends, joins other experts to dive into the world of retail evolution. They explore the exciting comeback of Reebok in the golf scene and Bath & Body Works’ Gen Z-focused redesign. Louis Vuitton makes headlines with its leap into makeup, and Gucci's bold choice of Demna as creative director is dissected. The conversation also touches on innovative partnerships, the rise of health-oriented products, and the shifting dynamics in the cannabis market.
26:45
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Quick takeaways
- Reebok's re-entry into the golf market seeks to engage Millennials and Gen Z, tapping into nostalgia while attracting new customers.
- Bath & Body Works' revamped in-store layout with a scent bar reflects a strategic shift to enhance customer engagement and appeal to younger shoppers.
Deep dives
Reebok's Strategic Return to Golf
Reebok is re-entering the golf market, aiming to reconnect with team sports and capitalize on the growing interest among younger demographics, particularly Millennials and Gen Z, who now make up over 25% of golfers. This strategic move not only targets a significant audience but also looks to position the brand favorably within the competitive athletic footwear sector. Nostalgia plays a role here, as Reebok seeks to evoke fond memories among older consumers while appealing to younger audiences through innovative offerings. By focusing on golf, Reebok aims to strengthen its brand presence in a market where youth participation is steadily increasing.
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