Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (March)

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Louis Vuitton's Exciting Entry into Makeup

This chapter explores Louis Vuitton's surprising entry into the makeup industry, reflecting on its historical ties to cosmetics from the 1920s. The discussion highlights the brand's potential to captivate new audiences, especially through the influence of celebrated makeup artist Pat McGrath.

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