Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (March)

Behind the Numbers: an EMARKETER Podcast

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Innovations in Retail Partnerships and Market Trends

This chapter explores significant partnerships in the retail sector, such as Louis Vuitton's beauty brand collaboration with Sephora and PepsiCo's acquisition of prebiotic soda brand Poppy. The discussion highlights the rise of health-oriented products and the strategic shifts towards influencer marketing, focusing on companies like Unilever. Additionally, it examines the increasing relevance of third-party marketplaces and the dynamic changes in the food delivery market, showcasing companies adapting to attract modern consumers.

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