Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop The Art of Curation: Building a Successful Product Mix with Kristin Fisher
Oct 22, 2024
Kristen Fisher, e-commerce expert and former corporate retail buyer, shares her journey from running a gift box business to mentoring small business owners. She discusses strategies for scaling businesses using corporate principles, leveraging SEO, and understanding customer preferences. Kristen also highlights the importance of branding and product curation, offering practical tips on pricing and inventory management. Listeners will gain insights into navigating the gift box market and optimizing their Etsy shops for success.
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From Buyer to Gift Box Owner
- Kristen Fisher transitioned from corporate retail buyer to owning a thriving gift box business called Boku.
- She scaled the business significantly during the pandemic before moving into mentorship full-time.
Gift Box Pricing and Contents
- Understand your customer's price point before designing a gift box to ensure profitability.
- Include at least three products per gift box to enhance perceived value and attractiveness.
Manageable Gift Box SKUs
- Limit your gift box SKUs to about five to manage inventory effectively.
- Avoid using the same product in too many boxes to keep customer choices appealing.