Effective Branding Strategies for Diverse Customer Demographics

In this episode Dylan sits down with Kristen Fisher, an e-commerce expert and former corporate retail buyer. 

Kristen shares her entrepreneurial journey from corporate retail to building a thriving gift box business, Boku, and eventually transitioning to a full-time mentorship role for small business owners. 

The discussion delves into how Etsy sellers can scale their businesses using corporate e-commerce strategies, optimize resources, and diversify revenue streams. Kristen also talks about her decision to close Boku to focus on mentorship, touching on her experience with leading retailers and her Faire Bootcamp program aimed at guiding sellers on the FAIRE platform. 

This episode is packed with practical advice for small business owners looking to scale, optimize inventory, and grow their wholesale channels.

In this episode, we discuss:

[02:57] Starting Boku: From Hobby to Business

[03:44] Scaling During the Pandemic

[08:40] Transition to Mentorship

[11:48] Gift Box Business Insights

[18:11] Choosing the Right Platform for Your Business

[18:44] Understanding Customer Preferences

[19:31] Scaling Your Business

[20:01] Researching Competitors and Market Trends

[20:32] Balancing Customization and Curation

[21:01] Identifying and Understanding Your Customer

[24:50] Brand Positioning and Photography

[27:47] Curating a Product Mix

Connect with Kristin: 

Website: https://kristinfishercoaching.com/ 

Instagram: https://www.instagram.com/KRISTINFISHERCOACHING 

Podcast: https://kristinfishercoaching.com/podcast

YouTube: https://www.youtube.com/@kristinfishercoaching 

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!