Kristen Fisher

Kristen Fisher, e-commerce expert and former corporate retail buyer, shares her journey from running a gift box business to mentoring small business owners. She discusses strategies for scaling businesses using corporate principles, leveraging SEO, and understanding customer preferences. Kristen also highlights the importance of branding and product curation, offering practical tips on pricing and inventory management. Listeners will gain insights into navigating the gift box market and optimizing their Etsy shops for success.