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Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft
May 15, 2024
Ramit Arora from Microsoft shares ASO tips: Use jobs-to-be-done for keywords, not just easy ones. Apple Search Ads uncover profitable keywords for revenue. Paywall experiments like defaulting to more expensive plans & emphasizing free trials work. Learn how Microsoft optimizes apps for app stores and paywalls.
21:28
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Quick takeaways
- Optimize app store keywords based on user research and jobs-to-be-done for higher impact.
- Utilize Apple Search Ads to discover profitable keywords driving subscription growth.
Deep dives
Microsoft's Consumer Business Strategy and App Monetization
Microsoft's approach to app monetization involves treating their apps like startups within the larger enterprise. The growth lead at Microsoft 365 Consumer Business discussed how they focus on leading their apps on various platforms such as Mac, iOS, and Android. They sell consumer subscriptions like Microsoft 365 Personal and Family, along with Copilot Pro. Microsoft strategically invests in app store optimization, including ASO, paid ads, and funnel optimization, similar to standalone app companies.
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