3min chapter

Sub Club by RevenueCat cover image

Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft

Sub Club by RevenueCat

CHAPTER

Optimizing Paywalls Through Pricing and Packaging Experiments

Exploring the impact of pricing and packaging tests on paywall conversion rates, with a case study showcasing the influence of monthly subscription price display. The chapter also underlines the significance of video experimentation and optimization for paywalls across various scales, from small apps to major corporations like Microsoft.

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