Ramit Arora
Microsoft 365 team member specializing in app store optimization and paywall strategies for enterprise apps and start-ups
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May 15, 2024 • 21min
Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft
Ramit Arora from Microsoft shares ASO tips: Use jobs-to-be-done for keywords, not just easy ones. Apple Search Ads uncover profitable keywords for revenue. Paywall experiments like defaulting to more expensive plans & emphasizing free trials work. Learn how Microsoft optimizes apps for app stores and paywalls.
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