Next Level Podcast with Jeremy Miner D2D Sales: The Modern Rite of Passage with Jay Riding | EP 394
Nov 5, 2025
Jay Riding, the founding partner of EcoShield, shares his journey from a broke college student to leading one of the largest door-to-door sales teams in the U.S. He discusses the importance of building a positive culture over commissions and how door-to-door sales fosters resilience and mental toughness. Jay reveals strategies for mastering rejection, creating residual income, and training young leaders. With concrete tips on overcoming modern selling challenges, he empowers listeners to transform their sales mindset and thrive.
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First Sale Sparked A Career
- Jay Riding started knocking doors at 16 selling lawn aeration and built a proven summer hustle into a repeatable model.
- He repeated the process across college summers, which became his foundation for door-to-door and eventually leadership.
Partnership Turned Door-To-Owner
- Jay partnered with an EcoShield founder in 2014 after seven summers on the doors and near quitting the game.
- That partnership transformed his career from rep to founding partner and national leader.
Culture Beats Poaching Talent
- Jay Riding: culture is king and training your own people prevents culture dilution from poaching stars.
- Building culture internally creates long-term retention that money alone won't buy.
