Lawyerist Podcast #546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy
Feb 18, 2025
Karin Conroy, a legal marketing consultant with deep expertise in digital strategies for law firms, joins to share invaluable insights on blending AI with a human touch in marketing. They discuss the vital role of a unique brand voice and the significance of recognizing female perspectives. Karin emphasizes Google's EAT principles and effective content optimization for better AI search visibility. The conversation also delves into defining ideal clients and refining marketing strategies to enhance business growth, showcasing the evolving landscape of legal marketing.
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Client's Outdated Marketing
- Karin Conroy has a client she's worked with for over a decade.
- Most of his old marketing materials, except the logo, are now obsolete.
Audit Your Marketing Funnel
- Start by auditing your marketing funnel to identify weaknesses.
- Referrals are a marketing strategy, so have a plan for them.
Using AI Tools Wisely
- Use AI tools like an intern: assign basic tasks, review output, and add your expertise.
- Don't rely solely on AI-generated content; elevate it with your knowledge.