The Evolution of Marketing Tools

The discussion highlights the evolution of marketing tools over the past two decades, emphasizing that AI is just another tool in the marketing toolkit. Karin Conroy reflects on her extensive experience, comparing the current landscape of AI with the early days of the internet, when law firms simply showcased their brochures online. She asserts that while advancements like AI may seem revolutionary, they do not fundamentally alter the landscape of legal marketing. Instead, they offer new methods to enhance and streamline existing strategies, making it critical for professionals to adapt without fearing obsolescence.