16min chapter

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#546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy

Lawyerist Podcast

CHAPTER

Navigating AI in Legal Marketing

This chapter explores the crucial role of planning and the thoughtful integration of AI tools within law firms. By comparing AI to an intern, the speakers highlight the importance of maintaining a human touch and expertise in legal practices, particularly in marketing strategies. They also discuss the unique challenges faced by female law firm owners in shaping authentic marketing voices while adapting to evolving online landscapes.

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