Karin Conroy, a legal marketing consultant with deep expertise in digital strategies for law firms, joins to share invaluable insights on blending AI with a human touch in marketing. They discuss the vital role of a unique brand voice and the significance of recognizing female perspectives. Karin emphasizes Google's EAT principles and effective content optimization for better AI search visibility. The conversation also delves into defining ideal clients and refining marketing strategies to enhance business growth, showcasing the evolving landscape of legal marketing.