How to Stay Human in the Age of AI-Driven Law Firm Marketing, with Conroy Creative

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Oct 21, 2025

Join Karin Conroy, a legal marketing consultant and founder of Conroy Creative Counsel, as she explores the intersection of AI and law firm marketing. Karin emphasizes that lawyers shouldn't fear AI, but leverage it strategically—using an 'Iron Man' approach rather than a 'Terminator' one. She highlights the importance of maintaining marketing fundamentals, clever SEO adaptations in the AI era, and the need for authenticity in client interactions. Discover how to refine your marketing funnel and tailor messages to both clients and referral sources for optimal engagement.

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INSIGHT

Be Iron Man, Not Terminator

Karin frames AI as an amplifier you should control, using the Iron Man vs. Terminator analogy.
Be Tony Stark: keep human judgment at the core and use AI as an overlay, not a replacement.

ADVICE

Map Your Funnel Before Using AI

Start using AI thoughtfully by first mapping your marketing funnel and finding gaps.
Plug high-value holes with simple actions before layering AI tools on top.

ADVICE

Systematize Referrals And Client Gold

Treat referrals and networking as marketing channels and systematize them.
Build processes to nurture past clients and referral sources to capture recurring value.

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