#20 - Nailing Your Next Win-Loss Interview | Ryan Sorley, CEO, DoubleCheck

We're doing it live!

Adam is joined by Ryan Sorley, Founder and CEO at DoubleCheck Research.  

This episode was recorded as part of our first-ever Competitive Enablement Show live AMA on how to make sure you're nailing your next win-loss interview and seting your win-loss program up for success. 

Thanks to some excellent questions from the audience, Adam and Ryan dive into:

• What makes for a successful win-loss program and how to avoid some common pitfalls
• The tone you should set for your interviews and the important prep work you can do beforehand
• The role sales teams play in your win-loss program
• And how one particular clothing choice led to a million-dollar deal falling through 

Make sure you sign up for our newsletter to get your weekly dose of competitive insights and to be in the loop for our next Competitive Enablement Show Live AMA. 

Host: Adam McQueen
Producer: Ben Ronald

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Host: Adam McQueen
Production: Grayson Ottenbreit

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