Winninerviews Are the Best Source of Competitive Intelligence

We're doing it live!

Adam is joined by Ryan Sorley, Founder and CEO at DoubleCheck Research.  

This episode was recorded as part of our first-ever Competitive Enablement Show live AMA on how to make sure you're nailing your next win-loss interview and seting your win-loss program up for success. 

Thanks to some excellent questions from the audience, Adam and Ryan dive into:

• What makes for a successful win-loss program and how to avoid some common pitfalls
• The tone you should set for your interviews and the important prep work you can do beforehand
• The role sales teams play in your win-loss program
• And how one particular clothing choice led to a million-dollar deal falling through 

Make sure you sign up for our newsletter to get your weekly dose of competitive insights and to be in the loop for our next Competitive Enablement Show Live AMA. 

Host: Adam McQueen
Producer: Ben Ronald

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Host: Adam McQueen
Production: Grayson Ottenbreit

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