The Digiday Podcast How the Martin family went from part-time vloggers to a family of social media mavens
May 28, 2024
Ben and Lazara Martin, a family of social media creators with nearly 8 million followers, share their journey from part-time vloggers to full-time content creators. They discuss navigating the influencer world, maintaining relevance across platforms, engaging with their audience, and building successful brand partnerships. The podcast highlights the challenges and successes of being a family of social media mavens in the ever-evolving creator landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating the Influencer World and Unexpected Success on TikTok
01:40 • 6min
Maintaining Relevance Across Social Media Platforms
07:29 • 8min
Strategies for Maintaining Audience Presence Across Social Media Platforms
15:23 • 2min
Evolving Customer Journey and Importance of Trust and Authenticity in Creator Partnerships
17:40 • 2min
Building Successful Brand Partnerships with Collective Voice
19:43 • 2min
Navigating Social Media Platforms and Trends as a Family Content Creator
21:16 • 11min