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2min chapter
How the Martin family went from part-time vloggers to a family of social media mavens
The Digiday Podcast
Evolving Customer Journey and Importance of Trust and Authenticity in Creator Partnerships
Exploring the transformation of the customer journey into an infinity loop, highlighting the significance of trust and authenticity in interactions with consumers. The chapter underscores the value of effective partnerships between brands and creators, citing The Mom Edit and Saks collaboration as a successful case study in leveraging authenticity for campaigns.
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