How the Martin family went from part-time vloggers to a family of social media mavens
The Digiday Podcast
Navigating Social Media Platforms and Trends as a Family Content Creator
The chapter explores a family's strategy of expanding onto various social media platforms like YouTube Shorts and Snapchat while maintaining a strong presence on TikTok. They discuss the importance of understanding and setting trends, involving their kids in content creation, and managing brand partnerships. The family shares their approach to ensuring financial security for their children's future through social media income and preparing for the possibility of their kids not participating in content creation as they grow older.
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