How the Martin family went from part-time vloggers to a family of social media mavens
The Digiday Podcast
Maintaining Relevance Across Social Media Platforms
The chapter highlights how a family with a significant social media presence ensures relevance by consistently creating family-friendly content tailored for various platforms like TikTok, Instagram, and YouTube. It delves into their journey from traditional jobs to full-time content creation, detailing their strategies for securing brand deals and navigating the challenges of working through platform creator programs. The importance of diversifying revenue streams and staying updated on trends to engage their audience across different platforms is emphasized in the conversation.
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