This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Samer Al Dafai
Youtube: https://youtu.be/B5J3V_F5-HA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic Introduction and Special Guest
04:14 The Idea Behind We Are Warriors
06:07 Game Design and Progression
18:08 Ad Monetization Strategy
21:32 Retention and Revenue
23:44 Ad Placements and Strategy
29:25 Game development and learning
30:13 Estimations and revenue breakdown
33:39 Impact of IAPs on ad revenue
34:44 Scaling and revenue comparison
36:23 User acquisition and session counts
38:08 Downloads and revenue distribution
39:32 Ad networks and mediation
42:06 Payback period and UA predictions
44:33 TikTok Creative Challenge
50:07 Creative team and external partners
55:22 Creative philosophy and consultants
57:26 Organic Downloads and Growth
59:06 Difficulty and User Feedback
01:00:14 Creatives and Art Style
01:01:21 User Ratings and Reviews
01:02:01 Progression and Economy
01:04:08 User Segmentation and Ad Placements
01:06:09 Segmentation and Ad Load
01:08:26 UA Strategy and Creatives
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Organic downloads can lead to significant growth, especially when leveraging platforms like TikTok.
User feedback on difficulty should be considered and A/B tests can help optimize the game's difficulty.
Creatives and art style play a crucial role in attracting and engaging users.
User ratings and reviews provide valuable insights and should be monitored and addressed.
Segmentation of users based on their progression and behavior can help optimize ad placements and ad load.
User segmentation can also be used to tailor the game experience and economy.
Regular iteration and updates are important for maintaining user engagement and monetization.
User acquisition strategies should focus on creating new playables and experimenting with different angles.
The overall rating for the game is positive, with praise for the team's performance and revenue generation.
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two & a half gamers