We are Warriors live Review: Ad juggernaut, creative depth, balancing difficulty & progression, UA
two & a half gamers
Introduction
Exploring the intricacies of in-app purchases and ad revenue as key monetization methods in game development, alongside insights from a special guest co-founder of Lesmo about their game 'We are warriors' and the company's journey in the gaming industry.
This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Samer Al Dafai Youtube: https://youtu.be/B5J3V_F5-HA Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda 00:00 Epic Introduction and Special Guest
04:14 The Idea Behind We Are Warriors
06:07 Game Design and Progression
18:08 Ad Monetization Strategy
21:32 Retention and Revenue
23:44 Ad Placements and Strategy
29:25 Game development and learning
30:13 Estimations and revenue breakdown
33:39 Impact of IAPs on ad revenue
34:44 Scaling and revenue comparison
36:23 User acquisition and session counts
38:08 Downloads and revenue distribution
39:32 Ad networks and mediation
42:06 Payback period and UA predictions
44:33 TikTok Creative Challenge
50:07 Creative team and external partners
55:22 Creative philosophy and consultants
57:26 Organic Downloads and Growth
59:06 Difficulty and User Feedback
01:00:14 Creatives and Art Style
01:01:21 User Ratings and Reviews
01:02:01 Progression and Economy
01:04:08 User Segmentation and Ad Placements
01:06:09 Segmentation and Ad Load
01:08:26 UA Strategy and Creatives --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Organic downloads can lead to significant growth, especially when leveraging platforms like TikTok.
User feedback on difficulty should be considered and A/B tests can help optimize the game's difficulty.
Creatives and art style play a crucial role in attracting and engaging users.
User ratings and reviews provide valuable insights and should be monitored and addressed.
Segmentation of users based on their progression and behavior can help optimize ad placements and ad load.
User segmentation can also be used to tailor the game experience and economy.
Regular iteration and updates are important for maintaining user engagement and monetization.
User acquisition strategies should focus on creating new playables and experimenting with different angles.
The overall rating for the game is positive, with praise for the team's performance and revenue generation. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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