Kickoff Sessions #313 Josh Troy - The Sales Method to Hit $1M/Month
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Nov 24, 2025 In this discussion, Josh Troy, a sales operations and revenue enablement expert, dives into the metrics that drive success. He explains call economics and how to calculate the cost per call to elevate revenue. Josh demystifies the Golden Revenue Formula, emphasizing the importance of lead flow and sales performance. He also shares insights on ramping sales reps effectively and designing compensation plans that align with company goals. Tune in for practical tips that can transform your sales strategy!
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Keystone Metric: Collected Dollars Per Call
- Collected dollar per booked call condenses show rate, close rate, AOV and collections into one keystone metric.
- Use it to calculate how much you can pay per call and the calls needed to hit revenue targets.
Reverse Engineer Calls To Hit Revenue
- Reverse engineer calls needed by dividing revenue target by collected dollar per booked call.
- Break calls into daily and rep-level capacity to size team and ad spend.
Scale One Efficient Funnel First
- Prefer as few funnels as possible and scale the highest-performing funnel to avoid complexity.
- If one VSL reliably delivers calls at target cost, focus on that single funnel before diversifying.