Scaling Research
Breaking Out of the UXR Monolith w/ Josh Williams
Apr 9, 2024
Josh Williams, a UX researcher, discusses the dangers of a monolithic research approach, emphasizing the value of contextual research over a one-size-fits-all method. He talks about the importance of understanding research risk, making a business case for research, and envisions a future where insights teams collaborate for a holistic view of the business.
46:03
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Quick takeaways
- Emphasize tailoring research solutions to current needs over conforming to industry norms.
- Advocate for a shift towards hyper-specialized research teams for comprehensive organizational insights.
Deep dives
Reassessing Research Strategies for Organizational Support
Organizational leaders are urged to reevaluate their approach to supporting their organization by starting from scratch and tailoring solutions to meet present needs rather than conforming to established norms. The emphasis lies on providing immediate value based on current requirements and addressing risks proactively. Instead of following industry trends, the focus should be on understanding organizational values and supporting them uniquely, prioritizing organizational needs over conforming to external expectations.
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