AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Adopting a Contextual Approach to Research Practices
The chapter discusses the challenges of adopting a monolithic approach to research practices based on the influence of well-known figures in the field. It emphasizes the importance of context in research and the need to adapt methodologies based on individual company needs. The conversation touches on resource constraints, the influence of thought leaders, and the necessity of tailoring research to meet specific organizational requirements.