In this conversation, Josh Williams and Roy Opata Olende discuss the dangers of a monolithic approach to research. They explore the idea of good enough research versus rigorous research, the attachment that UX researchers have to projects, and the importance of understanding the risk associated with different research methods.
They also discuss the need for researchers to make a business case for their approach. Lastly, Josh envisions a future where insights organizations and teams come together to provide a holistic view of the business.
Chapters
00:00 Introduction and Quick Fire Q&A
05:44 Josh's Journey into UXR
12:13 The Current State of UXR
16:18 The Pull Towards a Monolithic Approach
20:26 The Value of Research Studies
24:19 Good Enough vs Rigorous Research
27:30 Risk and Methodology in Research
31:20 Advocating for Contextual Approach to Research
39:08 The Future of Research
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