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The Daily Sales Show
Cold Email Copywriting Strategies From 100+ Campaigns Ran
Dec 2, 2024
Katie Thies, founder of Katie Thies Consulting, specializes in cold email copywriting for tech companies. She shares innovative strategies for crafting standout outreach emails. Learn how to effectively differentiate first emails from follow-ups and discover her top tips for 2025. Katie emphasizes the importance of creativity and personal anecdotes, encouraging experimentation. She also discusses the shift towards shorter email sequences and the impactful use of multi-channel outreach to improve engagement and response rates.
29:07
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Quick takeaways
- Utilizing creative strategies like intentional typos and unique formatting can significantly boost engagement rates in cold emails.
- Tailoring cold email content to the prospect's awareness stage is essential for improving engagement and conversion outcomes.
Deep dives
Importance of Creative Email Ideas
Creative and unexpected email ideas are essential for breaking through the noise of cold email pitches. Utilizing unique strategies, like formatting an email with intentional typos or shortening paragraphs, can result in higher engagement rates. One example shared involved writing a 400-word email in a sales letter style, which resonated deeply with the target audience and led to significant deal closures. Testing and refining these creative approaches can lead to measurable improvements in response rates, emphasizing the need to think outside traditional frameworks.
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