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Katie Thies

Founder at Katie Thies Consulting, specializing in cold email copywriting strategies for tech companies.

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Dec 2, 2024 • 29min

Cold Email Copywriting Strategies From 100+ Campaigns Ran

Katie Thies, founder of Katie Thies Consulting, specializes in cold email copywriting for tech companies. She shares innovative strategies for crafting standout outreach emails. Learn how to effectively differentiate first emails from follow-ups and discover her top tips for 2025. Katie emphasizes the importance of creativity and personal anecdotes, encouraging experimentation. She also discusses the shift towards shorter email sequences and the impactful use of multi-channel outreach to improve engagement and response rates.