Code and Conquer - The Indie Hacker Podcast #026 Baking productized services with Alex Szczurek
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Sep 2, 2024 Alex Szczurek, co-founder of Baked.design and creator of Uncover.lab, dives into the world of productized services. He shares insights on scaling a subscription-based design studio and navigating the challenges of client retention. The conversation touches on managing burnout and maintaining a work-life balance while growing a business. Alex discusses the importance of social proof in marketing and how building a strong social media presence can attract customers. He also emphasizes the value of community engagement and the role aesthetics play in user satisfaction.
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Career Transition
- Alex Szczurek started as a front-end developer at 14, transitioning to UX strategy and research.
- Now, she co-founded Baked Design, a UI-focused design agency, with Nick, a brand designer turned product designer.
UX vs. UI
- Alex differentiates UX from strategy and research because many designers with limited UX knowledge mislabel themselves as UX/UI designers.
- This distinction highlights the importance of specialized skills in a design team.
Team Building
- Build a specialized design team by focusing on specific skills rather than generalists.
- This approach maximizes efficiency and reduces frustration within the team.