Yeah, freelancing's awesome but have you tried creating a productized service??
That's what we're talking about today with our guest Alex Szczurek, one of two founders of baked.design a design studio you can subscribe to month to month. We're talking about setting up a productized service, how to find your customers and how to scale beyond your own person when the work starts coming in more and more.
Other topics include Alex new side project Uncover.lab, a Figma component library, how to hire team members and when to let them go and how build a brand on Socials.
We also talk a little about burnout and handling the mental load of having a very successful business that generates a lot of work.
I hope you enjoy this one!
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Chapters
00:00 Introduction and Background
05:07 Transition from Developer to UX Designer
08:56 Building a Specialized Design Team
15:01 Managing Burnout and Setting Boundaries
24:01 The Evolution of Baked Design and Client Selection
42:17 The Cringe Factor of Talking about MRR
43:28 The Importance of Social Proof in the Services Industry
44:26 The Issue of Trust in Marketing Services
47:04 Managing Churn in a Productized Service
53:39 Branding and Design for a Landing Page
01:16:43 The Role of Aesthetics in Gadgets and Apps
01:19:37 The Impact of Aesthetics on User Satisfaction
01:25:09 The Role of Design in Productivity and User Experience
01:32:58 Visual Appeal and Building a Connection with the Audience
01:35:35 Giving Back to the Community and Providing Valu
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Alex's Twitter: https://x.com/aliszu
Alex's Website: https://www.aliszu.co/
Baked.design: https://baked.design/
uncoverLAB: https://uncoverlab.co/
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My own website: https://icebearlabs.com
You can find this podcast on: https://codeandconquer.fm
Find our product here: https://www.repodcasted.com/
