Alex Szczurek

Alex Szczurek, co-founder of Baked.design and creator of Uncover.lab, dives into the world of productized services. He shares insights on scaling a subscription-based design studio and navigating the challenges of client retention. The conversation touches on managing burnout and maintaining a work-life balance while growing a business. Alex discusses the importance of social proof in marketing and how building a strong social media presence can attract customers. He also emphasizes the value of community engagement and the role aesthetics play in user satisfaction.