Under the Influence with Terry O'Reilly Speed Bumps: The Magical Ingredient in Marketing
Sep 9, 2023
Smart marketers use speed bumps to generate greater sales by adding friction to the selling process. The podcast explores the origins and impact of speed bumps in marketing, as well as the concept of taxes as a speed bump. It also discusses Van Halen's strategic use of the 'brown M&M's clause' and the power of checklists in preventing surgical mistakes.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Origins and Impact of Speed Bumps
02:33 • 13min
The Impact of Taxes on Marketing and Smooth Car Buying Experience
15:29 • 3min
The Brown M&M's Clause: A Strategic Move by Van Halen
18:02 • 6min
The Power of Checklists and the Secret Ingredient of Friction
24:21 • 5min