Speed Bumps: The Magical Ingredient in Marketing
Under the Influence with Terry O'Reilly
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The Power of Checklists and the Secret Ingredient of Friction
This chapter discusses the implementation and impact of checklists in hospitals to prevent surgical mistakes, with a focus on the initial resistance from surgeons and the significant decrease in errors. It also explores the concept of speed bumps, their benefits, and the role of friction as a secret ingredient to life.
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