Under the Influence with Terry O'Reilly cover image

Speed Bumps: The Magical Ingredient in Marketing

Under the Influence with Terry O'Reilly

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The Impact of Taxes on Marketing and Smooth Car Buying Experience

This chapter discusses the concept of 'tax' as a speed bump in marketing, using the example of the luxury tax on importing Porsches to China. The chapter also talks about the unconventional tactic used by a rock and roll band to ensure attention to detail, and relates it to a smooth car buying experience provided by Carvana.

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