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3min chapter
Speed Bumps: The Magical Ingredient in Marketing
Under the Influence with Terry O'Reilly
The Impact of Taxes on Marketing and Smooth Car Buying Experience
This chapter discusses the concept of 'tax' as a speed bump in marketing, using the example of the luxury tax on importing Porsches to China. The chapter also talks about the unconventional tactic used by a rock and roll band to ensure attention to detail, and relates it to a smooth car buying experience provided by Carvana.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode