The GaryVee Audio Experience The Secret to Marketing Success | Double Down on What Works
11 snips
Aug 21, 2024 
In this engaging discussion, creative entrepreneur Mo Said, founder of Mojo Supermarket, shares insights on the evolving advertising landscape. He challenges the industry's fixation on awards, advocating for authenticity and real results. The conversation covers the rise of shoppable content, emphasizing its impact on marketing strategies. Mo also highlights the necessity for creatives to engage audiences rather than chase accolades, promoting a fresh, results-driven approach that can help professionals thrive in the ever-changing market.
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Industry Obsessions
- The advertising industry is obsessed with the past (awards) and the future (AI).
- They neglect the present (social media) because they don't understand it and fear its transparency.
Fighting for the Work
- Gary Vee recalls a creative director criticizing him for not respecting the craft of 30-second commercials.
- Vee argues he's the only one fighting for the work because real attention is on social media, not traditional ads.
Post-Creative Strategy
- Implement post-creative strategy: analyze audience comments to understand customer preferences.
- Learn marketing in the trenches by observing people and adjusting your approach based on their reactions.