Mo Said

In this engaging discussion, creative entrepreneur Mo Said, founder of Mojo Supermarket, shares insights on the evolving advertising landscape. He challenges the industry's fixation on awards, advocating for authenticity and real results. The conversation covers the rise of shoppable content, emphasizing its impact on marketing strategies. Mo also highlights the necessity for creatives to engage audiences rather than chase accolades, promoting a fresh, results-driven approach that can help professionals thrive in the ever-changing market.