The Secret to Marketing Success | Double Down on What Works
The GaryVee Audio Experience
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Creativity vs. Corporate Realities in Marketing
This chapter examines the disconnection between the marketing industry's approach to social media and traditional media, emphasizing the need for true creativity and engagement. It highlights the fears of creatives regarding measurable performance in social media as opposed to the more forgiving metrics of traditional advertising. The discussion advocates for a reevaluation of marketing practices, urging professionals to focus on authentic audience connection rather than accolades that may not signify genuine impact.
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