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The emergence of DeepSeek highlights how the landscape of AI has shifted towards a multitude of players rather than a few dominant companies. Analysts have pointed out that the initial speculation in early 2023 questioned whether there would be only a handful of foundation models or a diverse range. DeepSeek's quick ascension reflects a broader trend where many companies are now capable of producing competitive AI models despite not needing extensive resources or renowned experts on their teams. This transformation indicates that AI technologies are increasingly becoming accessible and affordable, setting the stage for a robust and varied market.