EP 121 - Experience Thinking with Tedde Van Gelderen

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Dec 11, 2024

Tedde van Gelderen, President of Akendi and author of "Experience Thinking: Creating Connected Experiences," discusses his journey from cognitive psychology to UX design. He argues for "Experience Thinking," emphasizing a holistic approach to create intentional user experiences. Topics include the integration of product, brand, and content design for cohesive user satisfaction, the evolving landscape of experience design, and the collaborative effort needed across departments for successful product launches. Tedde's insights challenge traditional design methodologies, promoting a deeper understanding of the customer journey.

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INSIGHT

Holistic Experience Design

Products are important, but they exist within a larger ecosystem of experiences.
Consider the interconnectedness of products, services, and other touchpoints.

INSIGHT

Maturity in Design

Product management and UX design are relatively new fields compared to software development.
Experience design represents the next level of maturity, emphasizing planning and research.

ADVICE

Plan the Entire Experience

Plan and research the entire user experience, not just individual products or interfaces.
This holistic approach leads to more effective and connected experiences.

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Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.

On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.

In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:

His background in psychology, and how it led him to design experiences, and to found his own UX consultancy
Where do products fit in in the holistic approach of experiences
Where do we start with experience design?
The role of Design Thinking in the context of Experience Thinking
The missing process for service designers
The 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service Design
The importance of Brand Design on both product and service, and how some organizations ignore it
Who should own the Experience Design (hint: it might be the Product people)
Designing the experience that the users will be part of and not just the GTM
Where we can learn and get inspiration for experiences, and how do apply it to the experiences we need to design
The state of the industry and the adoption Experience Design/Thinking
How can Product Managers start applying Experience Thinking within their organization and stakeholders
And much much more…

You can connect with Tedde at:

LinkedIn: https://www.linkedin.com/in/teddevg/
Akendi: https://www.akendi.com
Purchase the book: connect with Tedde directly for details

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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