AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Product for Product Management
EP 121 - Experience Thinking with Tedde Van Gelderen
Dec 11, 2024
Tedde van Gelderen, President of Akendi and author of "Experience Thinking: Creating Connected Experiences," discusses his journey from cognitive psychology to UX design. He argues for "Experience Thinking," emphasizing a holistic approach to create intentional user experiences. Topics include the integration of product, brand, and content design for cohesive user satisfaction, the evolving landscape of experience design, and the collaborative effort needed across departments for successful product launches. Tedde's insights challenge traditional design methodologies, promoting a deeper understanding of the customer journey.
53:01
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Experience Thinking emphasizes a holistic approach that integrates user engagement across products, services, and content, enhancing overall satisfaction.
- Distinct processes for Brand Design, Product Design, Content Design, and Service Design are essential to effectively address the complexities of user experiences.
Deep dives
The Importance of Experience Thinking
Experience thinking is emphasized as a holistic approach to product management, focusing not only on the product itself but also on the overall user experience within a broader context. Ted van Gelderen highlights that products do not exist in isolation; they interact with other products and services, influencing user perception and engagement. By shifting the focus from isolated product features to the interconnectedness of experiences, teams can better understand user needs and improve overall satisfaction. This shift encourages product managers to think in terms of the complete user journey, taking into account various touchpoints and how they relate to one another.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode