Tedde van Gelderen, President of Akendi and author of "Experience Thinking: Creating Connected Experiences," discusses his journey from cognitive psychology to UX design. He argues for "Experience Thinking," emphasizing a holistic approach to create intentional user experiences. Topics include the integration of product, brand, and content design for cohesive user satisfaction, the evolving landscape of experience design, and the collaborative effort needed across departments for successful product launches. Tedde's insights challenge traditional design methodologies, promoting a deeper understanding of the customer journey.