Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#156 LEGENDS: From the Trades to $110 Million with Nexgen Founder Ismael Valdez

32 snips
Dec 17, 2024
Ismael Valdez, founder of Nexgen, dives into his remarkable journey from starting in the trades at 18 to scaling his HVAC company to $110 million in just four years. He shares essential strategies for growth, including innovative compensation models and the crucial role of a strong sales team. Ismael also discusses the shift to digital lead generation and the importance of engaging content in customer retention. Balancing personal life with rapid growth is a key theme, offering insights for aspiring entrepreneurs aiming for success without sacrificing well-being.
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ANECDOTE

Garage Startup

  • Ismael Valdez ran a successful HVAC business out of his garage for four months.
  • He generated $1.2 million in revenue with minimal overhead, subcontracting labor and managing logistics himself.
ADVICE

Scaling Strategies

  • Build an aggressive sales team to quickly scale from zero to $10 million in revenue.
  • Focus on consistent marketing and discipline to grow from $10 million to $20 million.
INSIGHT

Technician Turnover

  • Perfecting technician turnover and customer experience drives growth between $20 and $30 million.
  • Ismael Valdez learned this from Leland Smith, former owner of Service Champions.
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