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16min chapter
#156 LEGENDS: From the Trades to $110 Million with Nexgen Founder Ismael Valdez
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Evolving Lead Generation Strategies
This chapter explores the strategic growth of businesses through effective lead generation over six years, emphasizing a shift from traditional advertising to digital platforms. It discusses the importance of engaging content and social media in driving customer engagement, particularly in industries like HVAC. The conversation also highlights innovative approaches, such as developing branded tools to enhance customer connections and address challenges in customer retention and recruitment.
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