My First Million Hormozi Teaches Me Everything He Knows in 90 Minutes
2045 snips
Aug 6, 2025 
In this engaging discussion, Alex Hormozi, a savvy entrepreneur and founder of Acquisition.com, shares his expertise on scaling businesses and maximizing profitability. He unveils strategies from his new book, focusing on customer acquisition and innovative upselling techniques to drive revenue. Hormozi debunks the myth of needing substantial investment to start a business, offering practical tips for aspiring entrepreneurs. He also explores the psychology of selling, the importance of timing in sales, and shares insights on revolutionizing gym equipment for enhanced fitness experiences.
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Master Money Model Sequencing
- Use a deliberate sequence of offers to maximize revenue from each customer journey.
- Aim to achieve gross profit in 30 days that is at least twice the cost of customer acquisition plus cost of goods sold (COGS).
Revolutionizing Gym Business Model
- Alex initially transformed the gym business by offering a $500 weight loss challenge with a money-back guarantee.
- He added supplement upsells and annual membership prepayments to drastically increase upfront revenue and cash flow.
Sell At Maximum Customer Pain
- Sell to customers when their pain or deprivation is highest, not just when offering trials.
- Identify key selling moments such as immediately, after activation, halfway, last chance and milestone events.
