My First Million

Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT

756 snips
Oct 5, 2023
Jesse Itzler, a serial entrepreneur and author, shares his incredible journey from rapper to business mogul. He reveals how he transformed a mere $118 into successful ventures like Marquis Jet and ZICO coconut water. The discussion dives into his unique strategies, from attracting celebrity clients to identifying profitable market niches. Jesse emphasizes the importance of mindset shifts, authentic relationships, and the value of memorable experiences, inspiring listeners to embrace adventure and innovation in their lives.
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ANECDOTE

From Rapper to Jingles

  • Jesse Itzler slept on couches while pursuing a rap career.
  • After being dropped from his label, he pivoted to writing jingles.
ANECDOTE

The $10,000 Offer

  • A music manager offered Itzler $10,000 for 10% of his future earnings.
  • Itzler's friend's father, Lou Katz, advised him to reject the deal.
ADVICE

Will vs. Can

  • Focus on "will" rather than "can".
  • Put yourself in situations where something incredible can happen.
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