Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT
My First Million
Navigating Layoffs and the Art of Copywriting
This chapter explores the complexities of making business decisions, particularly layoffs, while maintaining a humorous tone. The hosts also share their journey into copywriting and discuss innovative ideas for improving the flying experience.
Episode 504: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk to Jesse Itzler (https://twitter.com/jesseitzler) about how he turned $118 into massive businesses including Marquis Jet and ZICO coconut water.
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com/
Check Out Shaan's Stuff:
• Try Shepherd Out - https://www.supportshepherd.com/
• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant
• Power Writing Course - https://maven.com/generalist/writing
• Small Boy Newsletter - https://smallboy.co/
• Daily Newsletter - https://www.shaanpuri.com/
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Show Notes:
(0:00) Intro
(4:30) $10K for 10% of your life
(7:30) Can vs Will
(13:30) Going from Jingles to Jets
(17:30) Jesse’s underdog mentality
(23:00) Marquis Jet: The craziest origin story of all time
(32:30) How Marquis Jets worked
(36:30) Getting celebrities as first customers
(43:00) Zico: Finding profitable super niches
(50:00) Business Idea 1: Private travel experience for commercial travelers
(54:00) Business Idea 2: Pickles!
(58:00) Business Idea 3: Quickies-Ready-made 8oz Drinks
(1:02:00) Jesse Itzler's Philosophy on Money
(1:08:00) Jesse Itzler's Philosophy on Relationships: Compliment, Congratulate, and Console
(1:08:00) Jesse Itzler's Philosophy on Defining a Year
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Links:
• Jesse Itzler’s website - https://jesseitzler.com/
• New York Knicks theme song "Go NY Go" - https://tinyurl.com/9yfach3r
• Living with a Seal - https://tinyurl.com/wdjkj2je
• Marquis Jet - https://www.marquisjetset.com/
• All Day Running Co. - https://www.alldayrunningco.com/
• Big A## Calendar - https://tinyurl.com/22ujummp
• ZICO - https://zico.com/
• Sara Blakely - https://tinyurl.com/6ye642w4
• SPANX - https://spanx.com/
Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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Other episodes you might enjoy:
• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
• #218 - Why You Should Take a Think Week Like Bill Gates
• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
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