Ecommerce Playbook: Numbers, Struggles & Growth 2 Weeks to Make $1,000,000—Here’s the Plan
Jun 17, 2025
Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, takes on a thrilling real-time challenge to generate an additional $1,000,000 in just 14 days for a client. He shares insights on structuring revenue forecasts and daily targets to ensure success. The discussion dives into the critical role of marketing calendars and adapting strategies when performance lags behind goals. Expect engaging tips on creative strategies, promotional timing, and media spend adjustments that drive scalable and profitable revenue growth.
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Daily Targets and Marketing Calendar
- Structure your revenue forecast with daily targets for over 50 critical business metrics.
- Use a detailed marketing calendar to track progress against expectations and adjust daily to bridge gaps to your goal.
High Growth Requires Big Marketing Moments
- Achieving almost 100% year-over-year growth in two weeks is a rare and aggressive feat.
- Success depends on big marketing moments and strong daily execution working together.
Act on Daily Performance Insights
- Monitor which daily targets you beat or miss and understand why.
- Take immediate action to address shortfalls to avoid uncertainty at the end of your timeframe.