Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Scaling UX in a Decentralized World: Inside Oxford

8 snips
Jul 22, 2025
In this discussion, Sarah Zama, the UX Lead at the University of Oxford with a passion for enhancing design, shares her insights on navigating UX in a decentralized environment. She reveals her journey of establishing a UX center of excellence and fostering a culture of user-centered design. The conversation touches on Apple’s design shortcomings regarding accessibility and humorous thoughts on AI wearables. Additionally, Sarah introduces the Zuko Form Analytics app, a game-changer for optimizing user engagement and conversion.
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ANECDOTE

Building Oxford's UX Center

  • Paul Boag built a business case for a UX team at Oxford University and proposed a UX center of excellence.
  • Sarah Zama then created and led the team, working with limited budget and resources to get it started.
ADVICE

Make UX Plans Practical

  • Create a living, practical UX plan with measurable outcomes, not just a forgotten strategy document.
  • Quickly assemble a small, skilled team and utilize roles that align with your budget and goals.
INSIGHT

Integrate Accessibility & UX

  • Merging digital accessibility with UX creates a strategic advantage with legislative backing.
  • It provides a cohesive approach that benefits users system-wide, uniting accessibility and UX expertise.
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