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Scaling UX in a Decentralized World: Inside Oxford

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

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Building a UX Culture at Oxford

This chapter explores the establishment of a user experience (UX) team at Oxford University, focusing on strategic planning and collaborative efforts to enhance UX across a large and decentralized institution. The speakers discuss their unique approach, including the creation of a center of excellence and a UX champions network, which empowers individuals across various sectors to embrace user-centered design. By fostering a cohesive culture around UX and accessibility, they highlight the importance of training, workshops, and data-driven decision-making to improve overall user experiences.

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