Sarah Zama

In this discussion, Sarah Zama, the UX Lead at the University of Oxford with a passion for enhancing design, shares her insights on navigating UX in a decentralized environment. She reveals her journey of establishing a UX center of excellence and fostering a culture of user-centered design. The conversation touches on Apple’s design shortcomings regarding accessibility and humorous thoughts on AI wearables. Additionally, Sarah introduces the Zuko Form Analytics app, a game-changer for optimizing user engagement and conversion.