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Sarah Zama
UX Lead at the University of Oxford, influencing UX across the decentralized organization.
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Jul 22, 2025
• 56min
Scaling UX in a Decentralized World: Inside Oxford
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In this discussion, Sarah Zama, the UX Lead at the University of Oxford with a passion for enhancing design, shares her insights on navigating UX in a decentralized environment. She reveals her journey of establishing a UX center of excellence and fostering a culture of user-centered design. The conversation touches on Apple’s design shortcomings regarding accessibility and humorous thoughts on AI wearables. Additionally, Sarah introduces the Zuko Form Analytics app, a game-changer for optimizing user engagement and conversion.
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