#181: The Future is Seed Oil Free featuring Steven Arena
May 6, 2023
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Steven Arena discusses his journey into healthier snacking with MASA Chips, advocating for seed oil-free alternatives. The podcast explores entrepreneurship, risk-taking, and the impact of food preparation on health and nutrition. Guests highlight the importance of nutrient-dense diets, regenerative farming, and embracing sensory awareness in food choices.
Replace unhealthy snacks with healthier alternatives like MASA Chips free of seed oils.
Prepare food using traditional methods to enhance taste and nutritional value.
Luxury and health can be intertwined with foods like caviar and natural desserts.
Adopting the 'Amish diet' emphasizes nutrient-rich, natural food cultivation practices.
Deep dives
Creating Genuine Relationships through Online Connections
The podcast discusses how genuine friendships can form online and transition into real-life connections. The hosts share their experiences of bonding over similar interests and gradually transitioning from online interactions to meeting in person.
The Impact of Healthy Food Preparation on Enjoyment and Well-being
The episode emphasizes the importance of preparing food properly to enhance both its taste and nutritional value. By discussing traditional food preparation methods like fermenting, soaking, and sourcing quality ingredients, the hosts highlight that healthy food can be delicious and satisfying.
The Concept of Decadent Diet: Luxurious Foods as Health Choices
The idea of the 'decadent diet' is introduced, suggesting that luxury and health often go hand in hand. The hosts discuss how historically sought-after foods like caviar or desserts made from raw milk and natural sweeteners exemplify the concept of luxurious yet wholesome dietary choices.
The Amish Diet and Returning to Traditional Food Practices
The conversation touches upon the concept of the 'Amish diet', advocating for a return to traditional food cultivation and preparation methods. By highlighting the nutrient-rich and natural elements of the Amish diet, the hosts emphasize the benefits of consuming food grown and produced as per age-old practices.
The Importance of Being Attuned to Food Quality
Being sensitive to the quality of the food you consume can greatly impact your overall health. By paying attention to how different types of food affect your body, you can develop a heightened awareness of their effects. Enhancing sensitivity to food and ingredients can lead to better decision-making regarding what you eat, allowing you to make choices that nourish your body and promote well-being.
Significance of Unique Branding and Marketing in Entrepreneurship
Effective branding and marketing strategies play a crucial role in the success of a business. Developing a distinctive brand identity and creating appealing marketing materials can differentiate your product in a crowded market. By prioritizing branding that resonates with consumers, you can attract attention and stand out from competitors, increasing the likelihood of customer engagement and loyalty.
When venturing into entrepreneurship, taking calculated risks and maximizing upside potential are key factors for success. By focusing on innovative ideas that break away from traditional norms, you can carve out a unique market position. Embracing risk and avoiding average approaches can propel your business towards long-term success and growth.
Building Sustainable Business Models Through Differentiation
To create a sustainable business model, it is essential to differentiate your offerings from existing market competitors. Developing innovative solutions and unique product features can attract customers and drive success. By identifying niches and gaps in the market, entrepreneurs can establish a distinctive brand that appeals to target audiences and sets them apart from the competition.
Steven Arena is the founder of Ancient Crunch, a snack food company focused on replacing the unhealthy snacks in your pantry with healthier alternatives. Steven became impassioned about health through his own struggles as a kid, inspiring him to launch his first product, MASA Chips. MASA Chips was launched in July of 2022 and has quickly gained traction as an up-and-coming healthy snack alternative to seed oil ladened chips like Lays and Doritos. Steven became a leader in the no seed oil movement through his content on Twitter and Instagram. His account, Tan Man, is where he shared practical advice on how to avoid toxic seed oils and live a healthier life. We had an incredible conversation with Steven on launching his brand, taking risk, and trying to make a difference by taking seed oils out of snacks. Please watch, listen, share, and review!
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TIME STAMPS 0:40- How we met 2:00- When did you realize it was more than writing? 5:00- Background 7:20- All the phases of growth 15:00- College is an unhealthy environment 18:25- Not all bread is created equal 26:20- There is no bad food, just wrong ways of making it 34:40- There are two types of foods: real foods and processed foods 38:30- How Masa began 44:00- The Amish Diet 48:00- Sensitivity when it comes to health 53:30- Seed oil sensitivity card 01:01:00- Seed oil companies 01:20:00- Leaving the day job
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