#181: The Future is Seed Oil Free featuring Steven Arena

May 6, 2023

Steven Arena discusses his journey into healthier snacking with MASA Chips, advocating for seed oil-free alternatives. The podcast explores entrepreneurship, risk-taking, and the impact of food preparation on health and nutrition. Guests highlight the importance of nutrient-dense diets, regenerative farming, and embracing sensory awareness in food choices.

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Introduction

00:00 • 2min

Venture Beginnings and Health Insights

01:52 • 5min

Exploration of Food Journey and Bread Making

07:14 • 19min

Exploring the Impact of Food Preparation on Health and Nutritional Value

25:49 • 4min

Discussion on Nutrient-Dense Carnivore Bar and Regenerative Farm Support

29:48 • 2min

Nourishing the Body with Real Foods

32:17 • 16min

Heightened Sensitivity and Health Awareness

48:30 • 31min

Embracing Entrepreneurship: Risks, Rewards, and Branding

01:19:41 • 16min

Steven Arena is the founder of Ancient Crunch, a snack food company focused on replacing the unhealthy snacks in your pantry with healthier alternatives. Steven became impassioned about health through his own struggles as a kid, inspiring him to launch his first product, MASA Chips. MASA Chips was launched in July of 2022 and has quickly gained traction as an up-and-coming healthy snack alternative to seed oil ladened chips like Lays and Doritos. Steven became a leader in the no seed oil movement through his content on Twitter and Instagram. His account, Tan Man, is where he shared practical advice on how to avoid toxic seed oils and live a healthier life. We had an incredible conversation with Steven on launching his brand, taking risk, and trying to make a difference by taking seed oils out of snacks. Please watch, listen, share, and review!

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TIME STAMPS
0:40- How we met
2:00- When did you realize it was more than writing?
5:00- Background
7:20- All the phases of growth
15:00- College is an unhealthy environment
18:25- Not all bread is created equal
26:20- There is no bad food, just wrong ways of making it
34:40- There are two types of foods: real foods and processed foods
38:30- How Masa began
44:00- The Amish Diet
48:00- Sensitivity when it comes to health
53:30- Seed oil sensitivity card
01:01:00- Seed oil companies
01:20:00- Leaving the day job